Architektura, Warszawa, Berlin.
SHOWROOM IWC
The IWC showroom design was developed in two original stylistic directions, reflecting different ways of perceiving space and displaying furniture. Both concepts are united by a focus on interior ambiance, natural materials, and a subtle use of light and structure.
The first variant is based on a subdued, neutral color palette dominated by decorative clay plaster from Elements of Nature. The natural texture of the walls creates a calm, elegant backdrop for the presented furniture collections, emphasizing their form, detail, and quality of craftsmanship. The minimalist nature of the space allows for the focus to be on the products while creating an atmosphere of tranquility and timeless aesthetics.
The second concept utilizes the warm shades of terracotta, giving the interior a more expressive and cozy character inspired by Mediterranean architecture. The more intense colors create a more emotional experience of the space, emphasizing the naturalness of the materials and the softness of the light.
The most distinctive element of the project are the lightweight paper screens by Molo, which subtly organize the showroom space. The transparent and sculptural forms allow for the seamless separation of display areas without enclosing the interior. These screens maintain an open and airy feel, while also allowing for the creation of intimate arrangements tailored to the collections on display.
The IWC showroom design was created as a harmonious blend of functionality, natural materials, and a consciously crafted atmosphere. The whole creates a cohesive experience in which the interior architecture becomes the backdrop for the design and quality of the furniture on display.
The IWC showroom design was developed in two original stylistic directions, reflecting different ways of perceiving space and displaying furniture. Both concepts are united by a focus on interior ambiance, natural materials, and a subtle use of light and structure.
The first variant is based on a subdued, neutral color palette dominated by decorative clay plaster from Elements of Nature. The natural texture of the walls creates a calm, elegant backdrop for the presented furniture collections, emphasizing their form, detail, and quality of craftsmanship. The minimalist nature of the space allows for the focus to be on the products while creating an atmosphere of tranquility and timeless aesthetics.
The second concept utilizes the warm shades of terracotta, giving the interior a more expressive and cozy character inspired by Mediterranean architecture. The more intense colors create a more emotional experience of the space, emphasizing the naturalness of the materials and the softness of the light.
The most distinctive element of the project are the lightweight paper screens by Molo, which subtly organize the showroom space. The transparent and sculptural forms allow for the seamless separation of display areas without enclosing the interior. These screens maintain an open and airy feel, while also allowing for the creation of intimate arrangements tailored to the collections on display.
The IWC showroom design was created as a harmonious blend of functionality, natural materials, and a consciously crafted atmosphere. The whole creates a cohesive experience in which the interior architecture becomes the backdrop for the design and quality of the furniture on display.
SHOWROOM IWC